About Destination Riesling

Destination Riesling is a holistic communications campaign designed to increase interest and awareness for European Riesling among consumers in the U.S. The three-year program contains both consumer marketing and trade elements such as a dedicated Web site, restaurant promotions, tastings, seminars, press and sommelier trips. The campaign is underwritten by the German Wine Institute and the European Union.

For more information about Destination Rieslng, contact info@germanwineusa.com.

Food & Wine Pairing

Select wines to go with your meal.

 

Events

Riesling Route Trips

Sommelier Trip, September 13-17

 

Video Gallery

Learn all about riesling wines.