2008 Riesling Fellowship Celebrates Rieslings from Around the World
Event Hosted by Wines of Germany with Support from the International Riesling Foundation and the Institute of Masters of Wine (North America)
December1, 2008 (New York, NY) - The first international Riesling Fellowship to take place in the United States occurs today at the Mandarin Oriental Hotel. Wines of Germany, as part of its Destination Riesling marketing campaign, hosts the event, which has been held annually in London since 2006. With support from the International Riesling Foundation and the Institute of Masters of Wine (North America), the Riesling Fellowship consists of multiple activities: a seminar on how Riesling ages, moderated by Charles Curtis, Master of Wine and Head of Christie’s Wine Sales, North America, a luncheon with top Riesling producers and a trade tasting. Today, guests will have the opportunity to taste the wines of 60 different producers from eight countries across the globe.
“As sixty percent of the world’s Riesling grapes grow in Germany, we’re delighted to co-host the first Riesling Fellowship in the United States,” said Steffen Schindler, Director of Marketing of the Deutsches Weininstitut. “It’s a great opportunity to see how talented Riesling producers from around the globe interpret the varietal.”
The event begins with a seminar from 10:00 am – 12:00 pm on how Riesling ages. The seminar will focus on what causes Riesling to improve throughout the years with a special emphasis on the effects of terroir. Twelve international producers will participate as panelists and guide attendees through a tasting of older vintages. A luncheon with courses that complement Riesling follows the seminar. From 2:00 – 4:00 pm, a larger audience of trade and media guests will participate in a wine tasting from 60 leading Riesling producers.
Participating wineries include:
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Germany: Austria: |
France: Australia: |
United States: |
Canada: New Zealand: South Africa: |
About Wines of Germany
Wines of Germany is the exclusive U.S. office of the Deutsches Weininstitut. Wines of Germany is focused on creating greater awareness to further enhance the image and increase sales of wine in the U.S. through educational and promotional activities. It is the primary information source on wines deriving from the 13 German wine growing regions for members of the wine trade, the media, and U.S. consumers. The promotional and educational efforts of Wines of Germany focus primarily on Riesling, the most famous German grape variety.
About Destination Riesling
Destination Riesling is a holistic communications campaign designed to increase interest and awareness for European Riesling among consumers in the U.S. The three-year program contains both consumer marketing and trade elements such as a dedicated Web site, restaurant promotions, tastings, seminars, press and sommelier trips. The campaign is underwritten by the German Wine Institute and the European Union. For more information about Destination Riesling, visit www.destinationriesling.com.
Other Sites of Interest
Food & Wine Pairing
Select wines to go with your meal.
Events
Media Trip, September 12-16, 2010
© 2010 | Campaign financed with Aid from the European Union and the Deutscher Weinfonds